Calls counted with clicks.
Phone conversions land alongside spend, sessions, and web events in the same reconciled read. The same audit log, the same evidence trail. A booked call is treated like any other conversion, because it is one.
For service businesses
In hospitality, healthcare, and legal, 80%+ of bookings happen by phone. Most ad platforms count the click and lose the call. Cleverloop wires CallRail directly into your account’s read, matches qualified calls to the click that produced them, and surfaces phone-attributed ROAS next to web in every Morning Brief.
The phone-call gap
A click on a Google Ad becomes a phone call to the front desk. The booking happens. The campaign that sourced it never gets credit. The next budget review cuts the campaign that’s actually working, because the dashboard can’t prove it.
The form submission counts. The phone call doesn’t. Service campaigns look weaker than they are; lead-gen campaigns look stronger. The team optimizes toward the metric they can see, not the revenue they actually make.
CallRail’s GCLID pass-through joins the call to the click. Calls over sixty seconds count as qualified. The campaign that sources the booking gets the credit it earned, in the brief the next morning.
Three pieces of the platform earn their keep when bookings happen on the phone.
Phone conversions land alongside spend, sessions, and web events in the same reconciled read. The same audit log, the same evidence trail. A booked call is treated like any other conversion, because it is one.
Calls under sixty seconds get filtered. Anything past the threshold counts as a qualified inbound, and feeds the ROAS calculation the campaign is judged against.
The call is tied back to the click that started the journey. The campaign, the keyword, the device, the geo, all on the same row. Reporting tells the truth, finally.
What changes in the brief
The Morning Brief shows web revenue, phone revenue, and the blended number. The action cards underneath are ranked on the blend, so the brand-search campaign sourcing fifty qualified calls a week stops showing up as “low ROAS, consider pausing.”
We work with service businesses where phone is the primary funnel, and the dashboard has been lying to them about it for years.
Hotels, resorts, vacation rentals.
Clinics, dental, specialty practices.
Personal injury, family, estate.
HVAC, plumbing, roofing.
Calls past one minute count toward ROAS.
GCLID hit rate on calls with click-source attribution.
Calls flow into the warehouse on the same hourly sample.
Thirty minutes. We connect a sandbox, wire CallRail in, and show you the campaigns sourcing bookings the dashboard isn’t crediting.
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