The Agents
Paid media is not one job. It is five. Cleverloop runs a specialist agent for each layer of the account, from performance to creative to landing pages to cross campaign overlap to product feed. They share one source of truth and one audit log. Every call cites the row of data behind it.
Why a team
Performance lives in the metric stream. Creative lives in the asset. Conversion lives on the page. Cannibalization lives in the overlap nobody is charting. Feed health lives in a system the buying team cannot see. A single AI assistant ends up shallow across all five. A specialist team goes deep on each, and stays consistent because they share one brain.
Generic across the account. Misses the details that move ROAS. Fatigue curves, page level drag, paid versus organic overlap, feed health. Hard to govern as autonomy grows because every action is its responsibility.
Each agent owns one read of the account and stays narrow enough to be excellent at it. They reconcile through one warehouse and one audit log. Coverage is wide without losing the depth, and autonomy can be tuned per role.
Five agents. Five reads of the account. One audit log. Move any of them between Advise, Approve, and Operate as your team gets comfortable with the math behind their calls.
Reads every account each morning. Compares yesterday against your last 90 days of performance and surfaces what changed. By the time your team logs on, the questions worth asking are already on the page, with dollar impact attached.
Watches every live creative for fatigue. Flags the moment CTR sags off baseline and writes the brief for what to test next, pairing the fade with the variant the data supports.
Reads the pages your ads send traffic to. Flags the page dragging down ROAS even when the ad is fine. The post click side of the funnel, finally measured against the spend that fed it.
Spots cannibalization between brand and non brand, paid and organic, retargeting and prospecting. Tells you when one campaign is eating another, and where the next dollar is genuinely incremental.
Reads your product feed and stock levels. Pauses spend on SKUs that are out of stock and shifts budget toward margin. Stops you from advertising what you cannot ship.
The shared brain
Specialists are only useful when they agree on the facts. Cleverloop agents work from one warehouse, one set of governance rules, and one shared audit log. A finding from the Creative Analyst and a finding from the Cross Campaign Strategist read from the same numbers you do.
Other tools force the binary: full autopilot or read only. Cleverloop runs three modes, set per agent and per account. Move an agent to Operate once you trust the math. Move it back to Advise the moment you want a closer hand.
The agent flags what it sees and recommends a fix with full reasoning attached. Nothing changes until you say so.
Read onlyThe agent prepares the change with evidence and dollar impact. It runs the moment a human signs off.
Human gateThe agent acts inside the thresholds you set. A daily summary lands in your inbox. Anything material still pauses for review.
Within thresholdsThirty minutes with our team and yours. We connect a sandbox, run each agent in turn, and answer the hard questions in plain English. Your numbers on the screen, not a slideshow.
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